That the combination of sound and image is extremely powerful for the audiovisual industry we already know, but what about companies? Understand how they can be useful for the productivity of employees.
Just think about the magic of cinema, big Hollywood productions, telejournalism or even TV soap operas to understand the power of the audiovisual. Likewise, videos are increasingly part of our lives: we record concerts, events with friends and family, that memorable trip and even simple everyday things.
And it’s not just in our personal lives that videos are so present: they can also make a difference in professional environment. In recent years, the use of this tool has increased the productivity of companies and employees. Videos have an interactive potential, because they convey fast and dynamic messages that are more efficiently absorbed by people.
1. Remote meetings
Videoconferencing is a reality in countless companies, whether large, medium or even small. With a good internet network, a computer with camera and microphone, it is possible to meet partners, customers and employees wherever they are.
In addition to lowering travel costs, this type of tool allows for the alignment of teams whose members work in the home office regime or are in constant transit.
Point for fast and efficient communication!
2. Employee training
Distance learning has become popular in the country for decades and has gained numerous adherents. But what was once a simple recorded lesson has changed, today it has gained more dynamic, interactive forms and a gamified content to make learning even easier.
Numerous technological resources, such as live broadcasts and virtual learning environments, create ways to bring instructors and students closer together. This made distance courses really effective — and a fair option to train and train employees. Investing in multimedia classes or online training is a relatively inexpensive and extremely effective step to increase your team’s capacity and productivity.
Here we list six unique advantages of conducting online corporate training.
3. Strengthening your brand
If a picture is worth a thousand words, what can we expect from a video? Audiovisual pieces are no longer restricted to movie theaters or TVs, they are on new generation billboards, on our computers and even in our pockets, on smartphones. The capillarity of videos on the internet is huge, as they are present on websites, blogs and social networks.
In other words, having good videos about your brand circulating on the network is another necessity for digital marketing, this strategy will expand the reach of your business, attract and retain more customers, in addition to increasing your employees’ sense of pride and engagement in relation to the company.
4. Inner channel
Creating an internal culture in your company is essential to keep a team engaged and motivated, but it is also a complicated task that requires time, dedication and great care. One of the tools you can use to achieve this goal is video.
Creating a small internal channel has a huge positive effect on the organizational climate. In it, you can publicize corporate initiatives, institutional news and achievements of your team. It’s also a way to be able to credit outstanding employees and even share the records of events your company promoted or participated in.
Employees will understand that the company is concerned with keeping them informed and will recognize the effort and dedication of each team member. In addition, everyone can be encouraged to suggest or even produce content for the channel, reinforcing the sense of belonging and stimulating each person’s creativity.
This entire process of using videos in a company is part of internal communication strategies. Videos can be both powerful communication tools and digital endomarketing tools.
Endomarketing consists of branding for the company’s own employees, who become more engaged with the vision and with what the company proposes to be. More than a well-defined mission and values, the “who we are” of a corporation is reflected in the daily actions of its employees. For them to be as faithful as possible to what is expected, it is necessary to reaffirm the company’s culture at all times, align official information and create a climate of transparency, engagement and trust.
The less noise there is in internal communication, the better. For this, digital media have proven to be extremely efficient. They prevent message reception failures, create more secure files and facilitate information search, as well as instant communication. Therefore, more and more companies must adhere to digital endomarketing, in order to create robust systems of dialogue and education for the entire team of employees.
One of the aspects of the videos are the webinars, which consist of live broadcasts of longer duration. Here we explain how this tool can also be extremely useful for companies.
Technological resources abound! Choose the tool that best fits your business profile and don’t waste time, this strategy will only bring benefits! Do you have any questions or would you like to know about our video platform solutions? Contact us!