6 minutes to read
It is important to keep in mind that a school enrollment campaign includes new deadlines, revised presentation format, assertive digital communication and many other relevant factors. Thinking about helping in this process, we brought 7 tips for you to create an efficient school enrollment campaign, taking into account what needs to be thought at this time. Enjoy reading!
What you will find in this article:
1. Plan ahead
It’s no use having amazing ideas without planning ahead to get them out of your mind or leaving everything to be organized at the last minute.
Keep in mind that many parents prefer to anticipate enrollment. So if your school doesn’t prepare to participate in the decision process in advance, it will certainly be left out and miss out on having multiple students enrolled.
2. Define the enrollment campaign objectives clearly
It is necessary to know that every enrollment campaign must have very well defined objectives, in addition, of course, to the goals that will have to be achieved. Only from this definition will you know the deadline for delivery and the purpose of each action taken.
Not to mention that this is also very important for the development of the work. After all, everyone involved will have a vision of the importance and contribution to achieving the final results.
3. Determine the required documents
Don’t forget to determine what documents families will need to submit during the application process. When activating your campaign, try to mention the requirements as directly and clearly as possible.
4. Know your audience well
It is essential to know who the school enrollment campaign will be aimed at. Determining the target audience is critical to knowing the best strategies that will catch their attention.
For example, find out what the age group is, so that your campaign can be focused on the correct segment. Also try to find out what the financial condition is and other relevant information, such as:
- what are the goals and expectations for the future?
- what are the most frequented places?
- how do you try to stay informed?
A valuable tip is to involve all sectors of the institution to obtain this information. Employees, professors, coordinators or the finance department, for example, can collaborate in this definition.
5. Invest in educational marketing strategies
Educational marketing can be understood as any dissemination and relationship strategy of the educational institution, going far beyond an enrollment campaign. Events, enrollment, re-enrollment, loyalty, crisis management and relationship with parents or guardians are some relevant aspects that can be efficiently developed with the support of educational marketing.
Without being able to allow for agglomerations, the challenges for attracting new students will focus on excellent communication, always supported by new digital tools.
6. Make the process easier
In order for you to start the relationship with parents who are interested in enrollment in a positive way, a great tip is to try to simplify the process as much as possible.
Keep in mind that a slow and bureaucratic procedure, which requires the presentation of numerous unnecessary documents, can make parents give up on finalizing enrollment in their school to look for another one that has a more agile and innovative process.
So, the easier and more technological your registration process, the less tiring it will be for families, and the lesser the chances of dropping out.
7. Show the institution’s potentials
Why should parents and students choose their school among so many others that exist? What are the potentials of your educational institution? Answering these questions can ensure that your school is truly chosen.
It is necessary to arouse the interest of the audience you are dealing with, showing the benefits that your children will have when studying at your school. For this, try also to highlight the values of the school.
Also, talk about the quality of your school supplies, the priority in individualizing learning and its infrastructure. Show your concern for keeping a motivated and qualified faculty, and explain how your school uses technology in the classroom. Know that all this will influence the decision of parents and students.
Well, this new reality faced by schools shows that physical presence has been largely avoided. Therefore, it is important to determine two essential premises as the starting point for creating your school enrollment campaign. See what they are:
- Digital presence as an obligation and no longer as an alternative: it is necessary to have the institution’s social networks functioning as channels to attract the public, the site well positioned on the internet and, of course, the contact base of students and possible new students updated. These are indispensable tools for your campaign.
- Online service: much more than campaigning remotely, it is necessary to provide remote service. This means that the school must always be ready in the communication channels to answer questions and offer information to interested parties instantly.
A good tip is to check if it is possible to provide an online tour of the school. If possible, an excellent solution for this is to update the social networks and website with new photos and videos in various parts of the educational institution.
If it is possible to make a face-to-face visit, it is necessary to ensure that the school is prepared to receive visitors, always following Covid-19’s safety and prevention protocols. Especially considering that this will undoubtedly be a crucial factor in attracting parents or guardians.
Finally, for the school to get the most out of the school enrollment campaign, it is necessary to note some relevant points. They have to encompass the definition of the public, goals and objectives, the preparation of employees, among other practices that are capable of enhancing the conversion of students. Also remember to always monitor and evaluate the results of your actions to ensure efficiency.
So, what did you think of the text? Were the tips helpful in helping your campaign? Enjoy to enroll in the free course on Attracting and Loying Students for the 2022 Cycle.