Understand the terms used in audiovisual communication
Have you ever participated in a live broadcast? Did you watch a live? Have you signed up for an EAD course? Did you follow a webinar?
These terms have been increasingly used in our daily lives. They are often featured on our blog and cited in different articles on the internet. And, some of them, reached the most talked about topics during the year 2020. But what does each one mean?
This article is to clarify these main terms and explain how to apply each of them in your business strategy or internal communication.
Live streaming is the most generic term used for videos that are being recorded and broadcast simultaneously. The old jargon “who knows how to do it live” matches the need for planning the smallest details so that everything is working when the transmission starts.
A live broadcast can be done from a professional studio or from home, with a notebook and webcam. It is then distributed to viewers, and can be watched on TV, computer or cell phone.
The broadcast can be public events or corporate training. All content that was broadcast live is later converted into a video, which can be edited or reused in its entirety.
The English word for Live simply means live, but the term is generally used for live streaming on social media.
The music lives on Youtube and content on Instagram, Facebook and Linkedin were the protagonists of the year 2020.
They bring greater engagement to the profiles on these networks and can lead potential customers to the website or other content from the same producer.
The webinar, or webinar, is explained by the translation itself. These are seminars, events or lectures broadcast over the web. The idea is that the webinar has a scheduled day and time, with a beginning, middle and end within its own content.
The webinar can be used as a marketing strategy, offering free content that attracts the target audience or a paid class.
They can also be used in the corporate environment, such as training and even messages from CEOs and directors of a company to employees.
Learn how to plan your webinar!
The term EAD emerged from the acronym of Distance Learning. In EAD, we refer to medium and long term courses, in which classes are recorded in advance and distributed to students within a platform.
The main EAD platforms allow the attachment of videos, written materials, student interaction through comments and knowledge tests at the end of classes or the course.
The model is widely used by educational institutions and self-employed professionals, who offer free courses on subjects they master.
Check step by step on how to produce an online course!
Ready to use these new terms in your vocabulary?
Voxel Digital offers complete and personalized live streaming solutions and EAD platform for your business. Get in touch with our consultants!