Digital Internal Communication Channels: Which to choose?

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When we start an endomarketing strategy, the question arises: What is the best communication channel for my company? Check it out now!

Internal communication is responsible for integrating employees with business objectives and developing an organizational culture. Clear and effective internal communication has the power to engage employees.

This engaged internal audience means motivation, productivity and more efficient crisis management. A robust endomarketing strategy can minimize harmful behavior in the workplace through simple measures of alignment with company values ​​and information.

A company’s endomarketing strategy must be guided by the organization’s precepts. It is important to always be innovating and using new technologies for greater employee engagement.

An endomarketing strategy can use different internal communication channels, each meeting different demands of the company. Let’s see the main ones below!

1. Corporate social networks

Internal social networks are private profiles on platforms where employees are already present. It is best to analyze the organizational culture and whether the use of social networks is consistent with business.

There are also specialized social networking software for companies that allow the creation of a closed environment for the external public, generating interaction only between people in the organization.

Messaging apps

Probably, the closest collaborators already have a work group on WhatsApp or Telegram. The company may have its own group to communicate with employees.

It is important that these groups have clear rules, with an appropriate frequency and time of publication for the public, and that the contents made available are truly adherent to internal communication and the interest of employees.

Learn how to make WhatsApp Stickers for your business!

Closed profiles

Some social networking platforms allow profiles or private groups, for example, Instagram and Facebook. These profiles can disseminate exclusive content to employees, with information of interest to everyone, motivational messages and well-being tips.

2. Corporate communication platforms

It is a specific communication system for corporate use, which integrates the company and facilitates quick contacts between employees in the same or different areas, without the need to get around or send email, for matters that can be easily resolved by message. These platforms also bring together and facilitate communication between management and the board.

Many of these platforms also provide applications that can be installed on employees’ computers, cell phones or tablets. It is important that the organizational culture is respected in these cases.

Communication channels: which is the best for your company? (Art: Juliana Polastri)
Communication channels: which is the best for your company? (Art: Juliana Polastri)

3. Internal portal and corporate blog

Another internal communication channel is the intranet portal and corporate blogs. It is important that this site is not attached to open search engines (such as Google) and / or is protected by a login and password.

The internal portal can store information such as organizational rules, procedures to be followed, the mission and values ​​that govern the company.

The blog can disseminate more momentary content, such as tips, events and updates on the company’s products and services.

4. Corporate TV

Corporate TV is an internal communication vehicle that can publish videos, messages, news, reports, images and other materials related to organizational culture and goals. It allows several units to receive the content at the same time, helping the integration of distant teams. On the other hand, it also allows content to be targeted to the public, divided by departments or regions.

As it is available to everyone in the company, Corporate TV is able to impact employees who may not have access to other internal communication channels. It also conveys the desired information without being invasive, as the employee’s attention is spontaneous.

5. Internal email | Newsletter

Email is already used daily to transmit information, facilitate and record communication between company employees. The company may decide to send sporadic emails and create a newsletter with a defined frequency (once a week, 15 days or another frequency adhering to the reality of the company).

Emails can provide warnings, tips and news. They are also widely used to bring the employee’s attention to other internal communication channels.

What is the best internal communication channel for my business?

A robust endomarketing strategy will use more than one communication channel to impact all employees. Some internal communication channels will use the internet, not reaching employees who do not have a smartphone or do not work on the computer.

Other internal communication channels depend on the employee being present at the company, disregarding employees who work outside the company.

As in external marketing, it is necessary to do a survey of the various personas of the company’s employees and use a mix of internal communication channels so that the desired messages reach the employees according to their profile.

Voxel Digital offers a complete digital solution for internal communication and Corporate TVs for your company. Get in touch with our experts.

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