digital marketing tips to publicize your course

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Distance learning has gained a lot of space today, there are more and more people looking for an online course on the most diverse subjects to learn in the comfort of their homes, making their own study schedule.

But, in the midst of so many courses and teaching platforms, how to stand out in the face of the infinity of options that the internet offers? In this article, we present some digital marketing planning concepts that you should consider when promoting your courses online.

Check out!

Who is your target audience?

If you are offering an online course it is because there is an audience interested in the subject. So, first of all, find out who your target audience is, as this will help to segment the disclosure and better reach your potential students. On the internet, filtering is essential or you will run the risk of exhausting your investments and reaching a multitude of people who have no interest in what you are offering.

Check out how to identify the persona of your EAD course!

Define keywords

Internet searches work with specific and rigid concepts to filter everything that is published, for example, keywords in Google’s search tools. Try to avoid words with very broad concepts that may mislead network users and that place their content in the middle of scattered information. What you seek is to position yourself in a relevant way.

What are your differentials?

As creative and innovative as your online course may be, there is someone somewhere in the world offering something (at least a little) similar. In other words, you have competitors (direct and indirect) and the best way to stand out before them is to disclose everything you offer, better or more specific. Highlight your differentials in your digital communications, it will make all the difference.

The importance of digital marketing to promote your online course.  (Art: Juliana Polastri)
The importance of digital marketing to promote your online course. (Art: Juliana Polastri)

Plot strategies

Create a campaign that responds to specific strategies and objectives, that way you can calculate the investment, adjust eventual failures more easily and, mainly, identify the useful life of that disclosure.

Also read: Digital marketing for beginners – everything you need to know to get started

The website

People are looking for an online course, mainly due to the convenience, flexibility and facilities that a physical class cannot offer. So, pay attention to your website! It is where potential students will look for information about the course. The content of your website needs to be updated, objective and with an interface as intuitive as possible.

The division of pages is also another important factor. Many sites present the same information in different formats, at different points on the site, but be careful with that: you can end up being too redundant and tire the user.

Create a blog

A blog on the subjects covered in the course is a good dissemination strategy. That’s because writing about your specialty can attract potential students through keyword searches on Google.

Write didactic and dynamic content, think of words that people can search for on the subject, and always make it clear that the user can know more about the topic in their distance education course, stimulating the student’s curiosity.

Disclosure platforms

To define the dissemination platforms, it is necessary to choose a mix that effectively communicates on the network, that creates synergy between the actions and enhances its results. Social networks, email marketing and sponsored links are some of the most efficient options for creating a network that leads to the site. These are among the items most accessed by users on the network and offer a multitude of options.

Companies must create profiles on the networks, and in the case of distance education this is a very important door for the dissemination of new courses and calls for promotions and other actions that require daily and wide disclosures.

In the case of e-mail marketing, the challenge lies in the composition of a coherent mailing that reaches the right audience. One of the best ways to compose the mailing is through the registration of interest on the website, so it may be relevant to invest in sponsored links that direct to your page, in addition to seeking a good positioning in search engines so that the public will discover your course and you want to keep up to date on it.

Follow-up is everything

One of the most common mistakes when launching the campaign on the internet is believing that homework has already been done and it will come to life on its own. But not quite! As much as you have been thorough in the previous steps, there is always the possibility that something will not work as expected and the faster the adjustments are made, the greater the chances of getting everything on track in a timely manner.

For example, if your campaign is not having the desired views or the percentage of clicks expected, you may need to check the sites and contexts chosen for disclosure. Small adjustments can often address the problem. Another important task will be to respond adequately, and within an acceptable timeframe, to any queries and requests for information that arise.

Running a successful digital marketing campaign takes time and requires dedication. When well invested and perfected, the returns are very positive and the effort is rewarded!

To learn more about digital marketing and online courses, keep following our blog and social networks: Instagram, Facebook, LinkedIn and Twitter!

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