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Communication between the family and the school is vital to the student training process. This is because these two institutions work together. While family members transmit values that build the child’s character, the school is responsible for providing the child with knowledge. In this sense, by remaining aligned, both parties are benefited.
Through more efficient communication, it is possible to improve the monitoring of the student’s school life, in addition to increasing student retention. It is the role of the educational institution to encourage the participation of those responsible in the educational processes. Therefore, it is necessary to adopt practices that improve communication.
Do you want to strengthen the relationship between the school and the students’ family? Check out, in this post, the importance of this measure, the main challenges and how to put it into practice!
What you will find in this article:
What is the importance of communication between family and school?
Establishing close and beneficial school communication with family members is essential to avoid problems that affect students. After all, from a frequent and healthy dialogue, parents and guardians can be brought into the pedagogical environment and, thus, enhance the development of students.
According to Davi Vasconcelos, Relationship Director of Agenda Edu, the learning environment is not limited to the school, in the same way that family participation should not be seen as exclusive to the residential environment. “Interaction through efficient communication is the link between the parties, since all the environments in which human relationships take place are also environments in which learning takes place’ ’, he says.
In addition, the professional points out that in times of pandemic, communication between families and schools has become essential for the student’s development. To be successful in the remote education setting, schools must trust that parents and guardians, in addition to being notified about school routine, are able to understand the information and put it into practice.
The establishment of direct and open communication brings those responsible for the pedagogical processes closer together, making the student’s evolution more noticeable. It is necessary to remember that during social isolation, the role of the school goes beyond the pedagogical, since it is necessary to give social and emotional support to the school community.
What are the main challenges in communication between parents and school?
We must keep in mind that communication is not what we say, but what the recipient of the message understands from what was said. According to Vasconcelos, this thought portrays well the challenges that exist in the communication process, when only the school has an active posture in the relationship.
‘’This process should not be restricted to the triggering of information on several channels. In fact, it needs to be planned, structured and implemented correctly so that the information is directed on the day, time and channel in the appropriate way, in addition to being able to follow the confirmation of messages by the recipient and offer him the possibility to interact by performing a simple communication. , fast and safe ”, points out the Relationship Director of Agenda Edu.
In general, the main challenges in this context are:
- use of various non-specific tools for exchanging information;
- lack of planning of the communication and engagement process;
- scarcity of data to make decisions about process improvement;
- lack of adequate feedback on all the information triggered;
- low information security with data exposures on open channels.
How can we improve communication between family and school?
To bring the family closer to the school, it is necessary to adopt a set of practices that are able to strengthen this relationship and generate continuous engagement. Follow the best tips to improve communication with students’ families.
Build a communication plan
First, you need to plan. This includes defining the process, tools and time for sending information so that families can better organize themselves with their routines, knowing exactly what time of day to check school messages.
Prepare your team
All employees of the educational institution must be trained to follow the desired standard, especially those who are directly involved in the communication process of the student’s school routine. With this, they will be able to transmit objective and appropriate messages for each circumstance.
It is normal for students and families to be unfamiliar with some of the communication tools adopted by the school. With that in mind, it is necessary to prepare materials that teach them how to deal with these channels. It is also recommended to perform shifts of doubts whenever a new process or tool is implemented, which facilitates adherence.
What cannot be measured cannot be improved. Therefore, define indicators and periodically analyze them with your team. Based on this measure, you continuously improve your communication, making small adjustments so that your audience can follow and adapt better to the new.
How can technology be an ally? How should we use it?
Undoubtedly, the educational market was one of the most impacted by the Covid-19 pandemic. Overnight, millions of students and teachers had to learn to deal with remote classes, online exams, hybrid teaching and new technologies. The only way found by schools to continue classes and communicate with families was through digital platforms.
According to Davi Vasconcelos, the digital transformation made schools understand that some processes need to be reviewed. Technology is a powerful tool, and when well implemented and used, it can be a strong ally in management processes, in the relationship with families and, especially, in the development of students ’’. For him, technology for schools is a legacy of the pandemic that forced schools to change their structures and start or advance their digital transformation process.
What is Agenda Edu?
Considered complete, the Edu Agenda was designed to increase the efficiency of communication with families and students. It has several solutions on a single platform.
Founded in 2014, in Ceará, the company has the mission of facilitating communication and assisting in the organization of students’ school life, in addition to better management of school professionals. See the main functions of the system:
- Multichannel message: allows the creation of personalized communication channels, considering the characteristics of the school. Students and guardians can communicate with the sector of interest, privately.
- EduPay: it is a system that makes it convenient to pay the monthly fee in a single click.
- Activities: enables the sharing of activities seen in the classroom with students and guardians.
- Announcements: sends announcements about units, grids and classes. The tool generates reports with metrics of receipt, visualization and confirmation.
- Events: list and organize school events and send reminders to families, who can confirm whether or not they are going to attend.
- Photo wall: creates photo wall with the best moments of the students.
- Diary: keeps family members informed about the student’s daily school life.
- Menu: informs what meals the students will have at school.
- Health: the guardian can fill out the student’s medical record so that the medication is given during the study hours.
- To-dos: it is possible to track to-dos of activities, events and announcements.
- Notification center: integrates the school management system with students’ registration data, avoiding duplication of information.
The Edu Agenda provides several advantages for educational institutions and the school community in general, such as faster, safer and more direct communication, reduced paper ticket printing costs, process optimization and more management and increased student and responsible.
One of the success cases with the implementation of the Edu Agenda is Colégio Farias Brito, which has more than 14 thousand students. Being aware that today’s world is virtual, the institution is always innovating to meet the needs of the school community. In this case, a pilot of the communication process was implemented for the nursery and child classes 1. The successful adhesion between these parents allowed the system to be extended to the other classes. Throughout the process, the company provided all the necessary support for parents and training for teachers.
Investing in improvements in communication between family and school is indispensable to stimulate the involvement of parents in the students’ learning process. When the educational institution communicates effectively, the tendency is for those responsible to trust and cooperate more with educators.
Do you want to transform your school’s management and communication? Get in touch with the Eleva Teaching Platform and discover our services!