See which technological solutions have been added to the sector
The 2020 pandemic impacted different sectors, and in particular corporate events. According to a survey carried out by Sebrae, in April this year, 98% of companies operating in the area had to pause their activities temporarily, due to social isolation.
Congresses, fairs and exhibitions were months without being able to be held and are being resumed little by little, but in a different way. Also according to the Sebrae survey, 15.5% of the companies adopted the use of new technologies to work in the new scenario.
Today, the live broadcast, added to other technological solutions, more than ever, gained space and ensures that the events sector does not stand still. Check below a list we made with some solutions currently used, for the live broadcast of an event, which can be incorporated into your next project.
Platform restricted to participants
With public control and confidentiality of information in mind, many events are broadcast on a private platform, which requires registration or invitation to be used. When open, pre-registration allows you to collect data from people who will participate in the event. It is also possible to monetize access, linked to access from the transmission platform, to the ticket sales website.
Participation via videoconference
Already used by speakers and congressmen, mainly by participants from outside the country, videoconferencing has become an important instrument for holding corporate events. As a way of avoiding crowds, videoconferencing replaces the physical presence of guests, who participate through software. Among the most used are Zoom, Cisco Webex, Skype and Google Meet. Some of these programs, such as Skype, allow the layout of the call and the number of channels to be customized, according to the event, through software such as Vmix.
For an event with videoconferences, it is necessary to ensure a stable internet connection, as well as a good connection from the participants, to avoid failures and crashes during the transmission.
Find out how to produce a live broadcast by visiting our post!
Transmission of different spaces
In addition to participation in videoconferences, in 100% online events, it is possible to provide the public with a new experience, which involves not only the main physical space (such as an auditorium), but also using different spaces simultaneously, as a way to make the transmission more dynamic. . The master of ceremony and / or presenters can be in different places – such as backstage or Studio with visual aids – and be activated during the event, by a transmission center, according to the project’s script.
Interaction with the public
Even though it is not a face-to-face event, the public can participate in real time, using technology. It is possible to create a space for questions, which can be sent to an email or messaging application – in this case, messages can be monitored, by a mediator – or, depending on the transmission platform, leave comments or chat tools available simultaneous. Interaction is important to keep the audience engaged, with the feeling that they are actively participating in the event, and to bring them closer to what the face-to-face experience would be.
Structure and specialized team
Finally, to carry out the live broadcast of a quality event, it is necessary to have a robust structure: well-designed technical part, good audiovisual equipment, stable transmission system, in addition to excellent professionals, who work in different areas – IT, audiovisual, programming, maintenance, among others, that can act in person or remotely.
Voxel Digital offers a unique event production solution, guaranteeing its realization, capture and live transmission, with the latest technology and a complete team. Contact us to find out more!
Bet on the live broadcast of your event with the help of technology. More than a pandemic solution, this is an experience that is here to stay.