how to use this technique in your videos

Reading time: 4 minutes

Understand how to turn your productions into exciting stories with the storytelling technique

Widely used in audiovisual production, storytelling is a popular technique among writers worldwide. With it, it is possible to tell stories that engage the public and convey a message – whether in order to teach a moral, promote a product or strengthen a brand.

In this post you will understand what storytelling is, how this concept is used in films, animations, corporate videos and how you can apply this technique in your audiovisual script. Check it out below!

What is storytelling?

Storytelling can be translated as “telling a story”; “narrative”. The word refers to one of the oldest ways of passing on knowledge, which has evolved over time. Today, it is used in areas such as literature, advertising, education and cinema, by different authors, writers and screenwriters.

In audiovisual, the use of storytelling aims to tell a story in an engaging way, through scenes with strong emotional content, often told from the perspective of a character, in order to convey a message. In this way, the audience is more easily impacted by the video content and absorbs its message in a natural way, as it creates empathy for the narrative.

How to use storytelling in a script?

1. Structure the content

Before thinking about how to use storytelling, it is important to structure the content of your video. From the answers to the questions below, it will be easier to understand how to structure your script.

  • What am I going to talk about?
  • Who am I going to talk to?
  • When (at what period) will I speak?
  • How will I speak?
  • Why is it relevant for me to speak?

2. Basic elements of the story

The second step is to think about how to work the content as a story. According to the script doctor Thiago Fogaça, the stories have 5 basic elements: theme, character, conflict, plot, style.

  • Theme: objective; reasons why I want to communicate;
  • Character: allegory of character, which generates identification in the public;
  • Conflict: character character test, which involves an emotional decision;
  • Plot: order and chronology of events;
  • Style: media language devices – in the case of audiovisual.

3. Hero’s Journey

In the third stage, it must be considered how these elements can be worked on in the construction of the script. Among the options is the structure Hero’s Journey, described by anthropologist Joseph Campbell, which gained prominence after being widely used in several narratives.

Campbell described the Hero’s Journey in the book “The Hero of a Thousand Faces”, From the observation of the structure of classic stories, such as the Odyssey, which repeated patterns in their narratives. These stories are known worldwide, for dealing with universal issues, such as “who I am” or “what is my role in the world”, through one or more characters.

Check out the types of archetypes (characters) in storytelling!

The Hero’s Journey is divided into three acts: the hero’s decision to act, the action itself and the consequences of the action. Check out the structure of the Hero’s Journey, according to Campbell:

Hero's Journey, according to Joseph Campbell, according to the book Journey of the Writer, of the writer Christopher Vogler. (Art: Juliana Polastri)
Hero’s Journey, according to Joseph Campbell, according to the book Journey of the Writer, of the writer Christopher Vogler. (Art: Juliana Polastri)

Tip: Journey of the Hero is just one of the structures created to tell a story, it must not be strictly followed when producing a script, for a video or a series. The steps can be replaced, added or deleted, according to the narrative created.

Writers like Robert McKee (“Story”) and Christopher Vogler (“The Writer’s Journey”) have developed other structures for storytelling, which are also references in the audiovisual. See which structure best suits your story or create your own!

Examples in Movies and Animations

Movies, be they live action or animation, are stories, so they use storytelling in their narratives. Among the best known films that use the Hero’s Journey structure are “The Wizard of Oz”, “Star Wars” and the animations “Finding Nemo” and “How to Train Your Dragon”.

You can also use the storytelling in less linear narratives, with temporal loops. Films like “Corra Lola, Corra”, “Amnesia” and “Interstellar” are good examples.

Understand how to use storytelling in EAD!

Examples in Corporate Videos

As previously mentioned, storytelling is also used in corporate communication advertising. Videos about the brand, company culture or a product can be counted without using a emotional story, which plays with the public’s fears and desires.

A good example is the commercial “Start Something New”, From the company Ikea, which talks about the importance of its furniture store chain, through the story of an elderly person and his chair. In Brazil, a campaign that was very successful, through the telling of a story, was the farewell to the Kombi, a vehicle that would be stopped from being manufactured in Brazil in 2013, by Volkswagen.

Tip: try to combine the speech of the video with the moral attitude of the company, so that the public understands that the story told is consistent.

Leave your questions about storytelling in the comments. And count on Voxel Digital’s content team for video production!

hacklink satışbacklink satışsite analizseo araclarıbacklinkseo analizbacklink alhacklinkTanıtım Yazısıseoseo sorgulaseo sorgulamasunucu taramaWho ishtml kod şifrelemewordpress ücretsiz temaWordpress Free Themeswordpress free temawordpress themesşişli escortşişli bayan escortşişli bayan escortviagra siparişlifta 20 mgcialis fiyatviagra 100 mg fiyattuzla escortmecidiyekoy escorttuzla escort bayanpubg hile alpendik escort bayanpendik escortadana escortçorlu escortçerkezköy escortsivas escortmanisa escortizmir escorthatay escorterzurum escortbalikesir escorturfa escorttrabzon escorttekirdag escortsamsun escortsakarya escortordu escortmugla escortmersin escortmardin escortmaras escortmalatya escortkonya escortkocaeli escortkayseri escorteskisehir escortdiyarbakir escortdenizli escortbursa escortaydin escortantep escortankara escortkurtkoy escort bayanşişli escort bayanhacklink panelinstagram takipci hilesismm panelsmm panelsinstagram free followersinstagram free followersinstagram takipci satın alinstagram unfollow freeinstagram beğeni hilesiadana escortbacklink salesseo analysissite analysisgoogle newsseo newscanlı bahissite hız testisite speed testsunucu taramaserver scançekiliş sitesiinstagram takipçi hilesihtml kod şifrelemehtml code encryptionwso shelltitan jeldelay spreymucize kremtitan jelgeciktirici hapcialis fiyatcialis 100 mgviagra fiyatıpenis büyütücü kremlifta 5 mgwso shellwso shellAnkara rus escortankara escort bayanEscort ankaraAnkara escort kızlarankara escortSincan escort bayanEscort sincanSincan escortEryaman escortEryaman escort bayanEscort eryamanKeçiören EscortKeçiören escort bayanEtlik escortEtlik escort bayanÇankaya escort bayanKızılay escortKızılay escort bayanÇankaya escortantalya escortantalya escort bayanEscort antalyaantalya escortantalya escort bayanEscort antalyaankara escortankara escort bayanEscort ankaracialis 5 mg fiyatviagra 100 mgstag 9000yapay kızlık zarıegzama şampuanıkeratin serumcialis jelviagra satın alcialis 5 mg fiyatsertleştirici haplarereksiyon ilaçlarıkayganlaştırıcıbayan azdırıcıpenis büyütücülergeciktiricilerereksiyon haplarıpenis sertleştirici haplarpenis büyütme ürünlerisertleştirici ereksiyon haplarıpenis sertleştirici ilaçereksiyon haplarıyapay kızlık zarısertleştirici ilaçlarserleşme haplarıinstagram takipçi hilesisertleştirici ereksiyon ilaçlarıereksiyon haplarıvajina daraltıcı kremeczane ereksiyon ilaçlarıpenis sertleştiricihacklink seoBest Gaming Monitorswireless earbudsshapermint bra reviewsBest Dog Crateraycon reviewsbest stethoscopeinstagram Followersinstagram free likesinstagram takipci hilesiinstagram takipci hilesiinstagram takipci hilesiinstagram takipci hilesitatto girlsoyun indirmakale programımeme küçültmebacklink albacklink satışkadın newskadına özelworld newsseo analysisistanbul escortviagra satın alwso shellc99 shelladana eskortbedava bonusdeneme bonusu30 tl bonus veren bahis sitelerihoşgeldin bonusuTürkçe Bahis Şirketlericanlı bahiskaçak iddaabahisbahis sitelerihoşgeldin bonusu veren bahis siteleric99 shellr57 shellbypass shellwebroot shellvigrandedegra 100 mgorcafilcialis nedircialis 20 mg eczane fiyatıcialis fiyatcialis 20 mgcialis 100 mgviagra fiyatdegraviagra fiyatıliftalifta 5 mghardciscialis eczanecialis 5 mg fiyatıcialis 100 mg fiyatcialis 5 mgviagra fiyatlarıviagra satışonline eczane viagraviagra eczanecialis 20 mgcialis 100 mgcialis hapcialis 20cialis eczanecialis satışcialis fiyatlarıcialis fiyatıviagra fiyatviagra fiyatlarıviagra eczaneviagra satın alpfizer viagra satışonline eczane viagrapfizer viagra satın alviagra siparişviagra sipariş hattıviagra fiyat 2021online viagra siparişviagra fiyat 2021 eczaneviagra fiyat eczanecialis 5 mgkamagra satın alkamagrakamagra jelkamagra jel siparişkamagra siparişkamagra fiyatkamagra jel fiyatıkamagra fiyatıkamagra 100mgkamagra 100mg fiyatsüper kamagrakamagra nedirkayseri escortmozrankGamelooplogsuz shell indirlitespeed bypass shellindoxploit shellphp shellgoogle sıra buluculitespeed bypass shellbacklink sorgulamaeryaman escorthacklink satışbacklink satışhacklink panelhacklinkc99 shellc99 shelllifta 20 mgliftalifta 20lifta 20 mg nedirlifta nedirhacklink seoankara escortankara escort bayanescort ankaraescort ankaraankara escort bayanankara escortankara escortankara escort bayanescort ankaraphp encodebase64 encodecialis fiyatcialis fiyatlarıcialis 20 mgcialiscialis 100 mgcialis 5 mgcialis satışviagra fiyatıPendik EscortTuzla EscortKartal EscortKurtkoy EscortMalatya EscortEryaman EscortÇankaya Escortkayseri escortviagra fiyatEreksiyon Haplarıorcafil 5 mgflynta 5 mglifta 5 mgflynta 20 mglifta 20 mgdegra fiyatdegra 100 mgsildegra 100 mgsildegrasinegravigrandevigrande 100 mgcombo 100 mgvigaroojeligraANKARA ESCORTankara escortspam skoru öğrenalexa sorgulamaspam skoru sorgulamawho isalexa sorguyemek tarifleriyemek tarifi alyemek tarifitatlı tarifipasta tarifihacklink satışbedava bonusdeneme bonusuataşehir escortzeytinburnu escortyeşilköy escortyenibosna escortüsküdar escortümraniye escorttopkapı escorttaksim escortsuadiye escortşişli escortşirinevler escortsilivri escortpendik escortortaköy escortnişantaşı escortmerter escortmecidiyeköy escortmaslak escortmaltepe escortmahmutbey escortlevent escortkurtköy escortküçükyalı escortküçükçekmece escortkartal escortkağıthane escortkadıköy escortikitelli escortharamidere escorthalkalı escortgöztepe escortflorya escortfındıkzade escortfatih escortetiler escortesenyurt escorterenköy escortcihangir escortcevizli escortcennet mahallesi escortçapa escortçağlayan escortbüyükçekmece escortbostancı escortbeyoğlu escortbeylikdüzü escortbeşiktaş escortbayrampaşa escortbaşakşehir escortbakırköy escortbahçelievler escortbağdat escort escortbağcılar escortavrupa yakası escortavcılar escortataşehir escortatalar escortataköy escortanadolu yakası escortaksaray escortacıbadem escortzeytinburnu escortyakacık escortüsküdar escortümraniye escorttuzla escorttopkapı escorttaksim escortsultangazi escortsuadiye escortşişli escortşirinevler escortsilivri escortsarıyer escortsancaktepe escortpendik escortmerter escortmecidiyeköy escortmaltepe escortkurtköy escortkartal escortistanbul escortikitelli escortiçerenköy escortkadıköy escorthalkalı escortgüngören escortgöztepe escortgebze escortetiler escortesenyurt escortcennet mahallesi escortçatalca escortesenler escortbüyükçekmece escortbostancı escortbeylikdüzü escortbeykoz escortbayrampaşa escortbakırköy escortbahçeşehir escortbahçelievler escortavrupa yakası escortavcılar escortataşehir escortataköy escortarnavutköy escortanadolu yakası escortanadolu yakası escortkartal escortpendik escortanadolu yakası escortkurtköy escortkurtköy escorttuzla escortkartal escortpendik escortanadolu yakası escortümraniye escortbostancı escortataşehir escortkadıköy escortanadolu yakası escortmaltepe escortpendik escortkurtköy escortanadolu yakası escortkurtköy escortpendik escortgöztepe escortkartal escortmaltepe escortanadolu yakası escortümraniye escortbostancı escortkadıköy escortanadolu yakası escortpendik escortmaltepe escortkartal escortümraniye escortbostancı escortkadıköy escortataşehir escortanadolu yakası escortümraniye escortmaltepe escortkartal escortbostancı escorttuzla escortpendik escortmaltepe escortanadolu yakası escortkurtköy escortkadıköy escortkadıköy escortbostancı escortataşehir escortkurtköy escortanadolu yakası escortyakacık escortkartal escortkurtköy escortpendik escortanadolu yakası escortmaltepe escortkurtköy escortpendik escortkartal escortgebze escortaydınlı escorttuzla escortmutlukent escortbostancı escortkurtköy escortümraniye escortpendik escortanadolu yakası escortmaltepe escortümraniye escortkadıköy escortataşehir escortanadolu yakası escortcevizli escortatalar escortmaltepe escortkartal escortkadıköy escortataşehir escortanadolu yakası escortanadolu yakası escortümraniye escortkadıköy escortbostancı escortataşehir escortgöztepe escortümraniye escortşerifali escortataşehir escortanadolu yakası escortavrupa yakası escortküçükyalı escortkozyatağı escortbostancı escortiçerenköy escortacıbadem escortataşehir escortgöztepe escortsuadiye escorterenköy escortbostancı escortsuadiye escortkadıköy escortgöztepe escortbostanci escortçekmeköy escortşerifali escortümraniye escortüsküdar escortanadolu yakası escortbostancı escortümraniye escortkadıköy escortgöztepe escorttuzla escortpendik escortkurtköy escortmaltepe escortkartal escortümraniye escortbostancı escortkadıköy escortataşehir escortcialis fiyatıcialis siparişbeylikdüzü escortçanakkale escorterotik film izlemersin escortankara rus escortşişli escortbeylikdüzü escortbahçeşehir escortetiler escortavcılar escortmecidiyeköy escorttaksim escortesenyurt escortkonuşanlar izleısparta escortZonguldak escortTrabzon escortsamsun escortsincan escort