Transmission of essence, style, personality, ideals … Historical cultural element, dance represents, among other things, the people involved. No wonder, to form a group, it is necessary to consider all the elements capable of interfering in the formation of this identity.
Seeking names for a dance group, for example, consists of one of the most fun and, at the same time, challenging stages. After all, this choice makes all the difference when it comes to presentations, helping the group to reach a larger audience and grow quickly.
The name needs to combine with a series of elements, from the visual aspect to, of course, the type of dance. If there is no such harmony, it is certainly not the best alternative.
Continue with us in the post and see 4 tips for selecting the ideal nomenclature!
1. Identify the purpose of the group
This question should be very clear from the beginning, preferably. This is not by chance: once there is a clear idea about the group’s objective, that is, of something that unites all the components, it becomes easier to reach a concrete choice.
What is the main goal? Transmitting a belief on a certain topic through dance? Just express yourself? Is there an intention to evolve and become a reference? What are the principles that you will never give up? Each specific detail needs to be placed on the scale to, in the end, show the purpose of the set in the name.
There is no formation of an artistic group without a peculiar history behind it. How did the members meet? What were the big challenges before choosing to create a dance ensemble? What about internal jokes, for example?
When defining one among the infinite possibilities of names for a dance group, each aspect that was part of its construction must pass through the minds of the participants. After all, dance is cultural expression and the figure of the dancers plays an essential role during a performance.
3. Representation of members
All members of the group must feel represented by the name of the group. Otherwise, harmony is lost and, above all, the sense of collectivity that characterizes dance so much.
Some characteristic of the nomenclature must, in one way or another, awaken positive connections in each participant. This representativeness encourages the strengthening of internal ties and, at the time of the presentation, it is clear to the public.
4. Gender of the group
Consistency is key, right? So, one should always consider the gender and style of the group before hitting the hammer with respect to the name. If dance is more classical and evokes sensations linked to other eras, the nomenclature must be adapted to that intention.
Otherwise, if modernity runs through the veins of the group, the best alternative is to transmit this characteristic by choosing an equally modern name. The central idea here is to get the audience to make quick associations between the name and the essence of the group when they see it in action.
Once the elements that define the main naming options for a dance group are delimited, it is time to evaluate other issues, such as the logo, for example. These are details that are simpler to solve, but which should still harmoniously dialogue with all the ideals of the group.
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