How to set up a video strategy on the various internal communication channels
Internal communication aims to integrate employees with the company’s objectives. The famous expression “wearing the shirt” should not only come from the contractors, but also from an effort by the company to communicate with them.
For this, the messages must be clear and easy to understand. And above all, resonate with the values of employees and the organization.
Where to start an internal communication strategy?
1. Profile the company
What are the company’s objectives, mission and values? What does the company preach and should resonate in relations between employees and customers? What are the rules for living in the workplace? What organizational culture should be disclosed?
These are some questions that will guide the entire internal communication strategy.
2. Draw the profile of employees
Many external marketing tools also work for endomarketing, such as defining personas and journeys.
To define the persona, it is necessary to understand who the collaborator is. A company can have several personas, divided by areas or departments. The persona will be the “ideal collaborator” of the company, which reflects the personality of the people who work at the company.
For the definition of persona, ask some of these questions:
- What is the age and gender?
- Which department?
- What are the habits and lifestyle?
- What are professional dreams and challenges?
- Which media do you prefer and what technologies do you use?
- Who influences them and where do they look for information?
These are some examples of questions to define the “persona” of your employees. You can add and revise these questions to suit your company’s reality.
Another resource is to understand the employee journey. Other questions can be answered for this:
What time does your work start? What are the first actions of the day at work? What locations does the company travel through? At what times do you usually do most of the production? What time do you check e-mails or other means of communication?
By understanding the employee’s journey and adding to the persona’s habits and preferences, the company can map the best communication channels and time to inform and engage employees.
3. Define the communication channels
For a complete endormarketing strategy, it is necessary to understand which channels will impact employees the most.
Based on the profile of employees and their preferences, internal communication can permeate through several channels:
1. Corporate social networks
2. Corporate communication platforms
3. Internal portal and blog
4. Corporate TV
5. Internal email | Newsletter
Each of the communication channels has its particularities and is best for achieving a goal. A mix of channels that accompanies the employee’s journey is essential for efficient internal communication.
Check here the main Internal Communication Channels for your company!
4. Define the content to be communicated
Now that the company’s profile is clear, the employees’ journey has been outlined and the communication channels defined, the production of content is more accurate and effective for the real needs of the company and its employees.
Content producers can map the main subjects and develop them for the different languages that will be transmitted in the communication channels. It is important that the employee identifies the issues and feels part of the company.
Why use videos for internal communication?
Videos are a great way to engage employees! In order to facilitate the viewer’s understanding, they help to create proximity to the audience.
This is possible due to the greater information retention that videos provide viewers. Human empathy makes the viewer emotional and identify with what is being transmitted on the screen.
Videos can be of short tips, training, events, updates on products, services and company rules. They can also be recorded, in animations and even live streams.
Everything will depend on the strategy outlined in the steps taken previously. But to make it easier, we created the e-book “Video strategy in the various internal communication channels”With some ideas and tips.
Download now for free and communicate with your employees in a clear and efficient way!