what it is and how to use it in your business

Reading time: 6 minutes

Motion Graphics is a video solution for your company’s diverse needs

Motion graphics, motion design, animation video and animation design are all names for today’s biggest audiovisual trend.

But after all…

What is motion graphics?

Motion graphics is a video style composed of images, shapes and / or words that move, rotate or resize within the screen space for a specified time.

In translation, we come up with the expression “motion graphics”. Despite the various names, you have had contact with this type of video before.

Motion graphics is what gives life, for example, to cartoons, clips, television vignettes and cinema animations. It has a hybrid language, which merges the concepts of video with those of design.

Much more than making things beautiful, the design aims to think about effective solutions for everyday problems. The graphic designer combines art and technology to communicate ideas from images.

Therefore, a professional motion graphics animator will not only be concerned with the visuals of the video, but also with the behavior of the elements during the narrative and their best way transmit the information desired.

How can motion graphics help your business?

Motion videos are an excellent way to tell stories to the public. The narrative becomes exciting by presenting complex ideas and concepts in a simple and visual way.

Currently, motion graphics are being used in business videos, educational videos and social media, as they are dynamic and cause visual impact.

With the increase in video traffic on the internet, motion is attractive and increases the potential for engagement and sharing, which makes it a great way to advertise your business.

Motion video is generally short and its main differential is that it is a versatile solution for different business strategies. Continue reading and find out what are the main applications of this type of video!

Motion graphics videos are an effective and versatile solution for different business strategies. (Art: Juliana Polastri)
Motion graphics videos are an effective and versatile solution for different business strategies. (Art: Juliana Polastri)

What are the types of motion graphics?

Here we separate the main types of motion video that companies can hire:

Explanatory videos

Explanatory motion videos simply demonstrate how something works – a product, service, system, equipment, etc. These videos focus on presenting a solution. With a step by step or in a playful way, they explain how a process starts and develops. This solution can be:

  • A company;
  • A service;
  • One product;
  • A procedure;
  • Relevant information.

The viewer’s understanding is facilitated and the retention of information is optimized.

Broadcast Design

Broadcast Design is the application of motion graphics concepts for television shows. These elements follow a visual identity and facilitate the identification of the program, channel, broadcaster, etc. For example, the Rede Globo vignette is an example of Broadcast material.

Images from the News Cast Studio website.
  • Vignettes: opening, closing, interval, frames.
  • GCs: identify the name of a presenter, reporter, or headline what is being presented;
  • Bug (watermark animation): it is the program logo inserted somewhere on the screen, usually in the lower right corner, fixed;

And others!

Broadcast Design can also be produced for an online course or for broadcast on a company’s Corporate TV, for example. Motion graphics elements make the viewer experience more dynamic and help to recognize a specific type of content.

Opening design

The openings and credits of the films and series are examples of title designs. Currently, YouTube channel opening vignettes are able to summarize from a concept and a visual identity what type of content will be watched.

The design of the title generates brand recognition by the public and captures the viewer’s attention because of its dynamism.

Reveal Logo

Logo reveal means “logo reveal”. This type of video can be used in many cases. The way the logo is animated can represent a company’s identity. It is a technique of branding, which captures the viewer’s attention through curiosity.

Logo reveal videos are very short and can be used on social media or between content on a Corporate TV, generating awareness (awareness) of brand.

Vignette – Voxel Digital from Voxel Digital on Vimeo.

Conversion videos

These videos are intended to convert the viewer to some action. It can be a sales video, in which the animations will show the product, with the price and a call-to-action for purchase. Another option is a video that calls the viewer to download content online by leaving the email.

The conversion video often uses mental triggers to convince the viewer to take the desired action.

Promotional Video

The purpose of the promotional video is to promote desire in the viewer, without the need to sell. It is very common for promotional videos to show only product features and characteristics.

Synesthesia – if you use one sensation to convey another sensation – is used a lot in this case. Textures are capable of transmitting the feeling of touch, for example. Audio is also extremely important for a promotional video, because it causes an emotion linked to the content of the promotional video.

Animated infographic

The animated infographic is a way to disseminate complex data visually and within a specific time. The division of information facilitates the viewer’s understanding, making it easier to digest. The way the elements appear on the screen guide the viewer’s gaze, emphasizing the most important information.

Animated infographics can be present on a website, a presentation or on a management platform in sight of companies.

Motion graphics techniques

Motion graphics is ubiquitous in communication strategies, whether internal or external. All types of motion graphics videos mentioned above can be produced using different design styles and animation techniques. Let’s see the main known design languages!

Flat design

The flat design follows the minimalist orientation. The concept of less is more arose because of the visual pollution caused by the amount of information that we are submitted daily.

Flat colors and simple lines do not cause visual interference. Being the content the main message that needs to be conveyed, without the need to compete with gradients and shine effects; therefore, flat design is a great option for motion graphics videos.

Isometric Design

Isometric design is a way to simulate 3 dimensions in a 2 dimension design. Unlike the perspective drawing, the isometric drawing does not use one or more points of leakage, but an angle of 30 ° for all geometric shapes.

In this technique, space and objects are observed in perspective, diagonally and from top to bottom. In this way, a greater amount of information can be aggregated in the same space.

Collage

The collage is formed by the composition of different images and textures superimposed or placed side by side. This style is generally used in conjunction with other design techniques, such as flat.

The collage starts from a more abstract principle to communicate your message. It is an excellent way to stand out among other content.

Frame by Frame

O frame by frame was the first best-known animation technique. The drawings were made in each frame, moving little by little. When displayed at high speed, they passed the illusion of movement.

Nowadays, it is no longer necessary to draw by hand, due to digital possibilities, but the concept of drawing in each painting remains the same.

An example of animation that uses the technique frame by frame it’s the liquid motion. For an illusion of organic movement, such as liquids, the drawing in each frame makes the animation believable.

Stop Motion

Stop motion follows the same principle as frame by frame, but with photographs. Real objects are moved little by little and photographed. When the photos are displayed in sequence, the illusion of movement is created. For this reason, stop motion videos demand greater effort for their creation.

Some videos use the essence of stop motion, but are not made with photographs. Recording small takes, later edited with dry cuts, pass the illusion of a stop motion video.

Parallax

Parallax is a visual effect that reinforces the feeling of depth of field in an image. This effect is achieved by working with the arrangement of elements on different axes. For example, the background, or background of the photo, moves in position and scales at a slower speed than foreground objects.

The parallax effect is used to give dynamism to a still image, causing an illusion of depth in a 2D animation video.

Typography

Typography videos have letters and words as their central object. Although writing is used in all other styles, in this case, other forms and movements are thought of as secondary objects and words as primary information.

The typography videos started to be successful on social networks, since most people watch the videos. In this way, the information is passed in a clear and dynamic way.

Motion graphics video production by Voxel Digital.
Motion graphics video production by Voxel Digital.

hacklink satışbacklink satışsite analizseo araclarıbacklinkseo analizbacklink alhacklinkTanıtım Yazısıseoseo sorgulaseo sorgulamasunucu taramaWho ishtml kod şifrelemewordpress ücretsiz temaWordpress Free Themeswordpress free temawordpress themesşişli escortşişli bayan escortşişli bayan escortviagra siparişlifta 20 mgcialis fiyatviagra 100 mg fiyattuzla escortmecidiyekoy escorttuzla escort bayanpubg hile alpendik escort bayanpendik escortadana escortçorlu escortçerkezköy escortsivas escortmanisa escortizmir escorthatay escorterzurum escortbalikesir escorturfa escorttrabzon escorttekirdag escortsamsun escortsakarya escortordu escortmugla escortmersin escortmardin escortmaras escortmalatya escortkonya escortkocaeli escortkayseri escorteskisehir escortdiyarbakir escortdenizli escortbursa escortaydin escortantep escortankara escortkurtkoy escort bayanşişli escort bayanhacklink panelinstagram takipci hilesismm panelsmm panelsinstagram free followersinstagram free followersinstagram takipci satın alinstagram unfollow freeinstagram beğeni hilesiadana escortbacklink salesseo analysissite analysisgoogle newsseo newscanlı bahissite hız testisite speed testsunucu taramaserver scançekiliş sitesiinstagram takipçi hilesihtml kod şifrelemehtml code encryptionwso shelltitan jeldelay spreymucize kremtitan jelgeciktirici hapcialis fiyatcialis 100 mgviagra fiyatıpenis büyütücü kremlifta 5 mgwso shellwso shellAnkara rus escortankara escort bayanEscort ankaraAnkara escort kızlarankara escortSincan escort bayanEscort sincanSincan escortEryaman escortEryaman escort bayanEscort eryamanKeçiören EscortKeçiören escort bayanEtlik escortEtlik escort bayanÇankaya escort bayanKızılay escortKızılay escort bayanÇankaya escortantalya escortantalya escort bayanEscort antalyaantalya escortantalya escort bayanEscort antalyaankara escortankara escort bayanEscort ankaracialis 5 mg fiyatviagra 100 mgstag 9000yapay kızlık zarıegzama şampuanıkeratin serumcialis jelviagra satın alcialis 5 mg fiyatsertleştirici haplarereksiyon ilaçlarıkayganlaştırıcıbayan azdırıcıpenis büyütücülergeciktiricilerereksiyon haplarıpenis sertleştirici haplarpenis büyütme ürünlerisertleştirici ereksiyon haplarıpenis sertleştirici ilaçereksiyon haplarıyapay kızlık zarısertleştirici ilaçlarserleşme haplarıinstagram takipçi hilesisertleştirici ereksiyon ilaçlarıereksiyon haplarıvajina daraltıcı kremeczane ereksiyon ilaçlarıpenis sertleştiricihacklink seoBest Gaming Monitorswireless earbudsshapermint bra reviewsBest Dog Crateraycon reviewsbest stethoscopeinstagram Followersinstagram free likesinstagram takipci hilesiinstagram takipci hilesiinstagram takipci hilesiinstagram takipci hilesitatto girlsoyun indirmakale programımeme küçültmebacklink albacklink satışkadın newskadına özelworld newsseo analysisistanbul escortviagra satın alwso shellc99 shelladana eskort30 tl bonus veren bahis sitelerihoşgeldin bonusuTürkçe Bahis Şirketlericanlı bahiskaçak iddaabahisbahis sitelerihoşgeldin bonusu veren bahis siteleric99 shellr57 shellbypass shellwebroot shellvigrandedegra 100 mgorcafilcialis nedircialis 20 mg eczane fiyatıcialis fiyatcialis 20 mgcialis 100 mgviagra fiyatdegraviagra fiyatıliftalifta 5 mghardciscialis eczanecialis 5 mg fiyatıcialis 100 mg fiyatcialis 5 mgviagra fiyatlarıviagra satışonline eczane viagraviagra eczanecialis 20 mgcialis 100 mgcialis hapcialis 20cialis eczanecialis satışcialis fiyatlarıcialis fiyatıviagra fiyatviagra fiyatlarıviagra eczaneviagra satın alpfizer viagra satışonline eczane viagrapfizer viagra satın alviagra siparişviagra sipariş hattıviagra fiyat 2021online viagra siparişviagra fiyat 2021 eczaneviagra fiyat eczanecialis 5 mgkamagra satın alkamagrakamagra jelkamagra jel siparişkamagra siparişkamagra fiyatkamagra jel fiyatıkamagra fiyatıkamagra 100mgkamagra 100mg fiyatsüper kamagrakamagra nedirkayseri escortmozrankGamelooplogsuz shell indirlitespeed bypass shellindoxploit shellphp shellgoogle sıra buluculitespeed bypass shellbacklink sorgulamaeryaman escorthacklink satışbacklink satışhacklink panelhacklinkc99 shellc99 shelllifta 20 mgliftalifta 20lifta 20 mg nedirlifta nedirhacklink seoankara escortankara escort bayanescort ankaraescort ankaraankara escort bayanankara escortankara escortankara escort bayanescort ankaraphp encodebase64 encodecialis fiyatcialis fiyatlarıcialis 20 mgcialiscialis 100 mgcialis 5 mgcialis satışviagra fiyatıPendik EscortTuzla EscortKartal EscortKurtkoy EscortMalatya EscortEryaman EscortÇankaya Escortkayseri escortviagra fiyatEreksiyon Haplarıorcafil 5 mgflynta 5 mglifta 5 mgflynta 20 mglifta 20 mgdegra fiyatdegra 100 mgsildegra 100 mgsildegrasinegravigrandevigrande 100 mgcombo 100 mgvigaroojeligraANKARA ESCORTankara escortspam skoru öğrenalexa sorgulamaspam skoru sorgulamawho isalexa sorguyemek tarifleriyemek tarifi alyemek tarifitatlı tarifipasta tarifihacklink satışbedava bonusdeneme bonusuataşehir escortzeytinburnu escortyeşilköy escortyenibosna escortüsküdar escortümraniye escorttopkapı escorttaksim escortsuadiye escortşişli escortşirinevler escortsilivri escortpendik escortortaköy escortnişantaşı escortmerter escortmecidiyeköy escortmaslak escortmaltepe escortmahmutbey escortlevent escortkurtköy escortküçükyalı escortküçükçekmece escortkartal escortkağıthane escortkadıköy escortikitelli escortharamidere escorthalkalı escortgöztepe escortflorya escortfındıkzade escortfatih escortetiler escortesenyurt escorterenköy escortcihangir escortcevizli escortcennet mahallesi escortçapa escortçağlayan escortbüyükçekmece escortbostancı escortbeyoğlu escortbeylikdüzü escortbeşiktaş escortbayrampaşa escortbaşakşehir escortbakırköy escortbahçelievler escortbağdat escort escortbağcılar escortavrupa yakası escortavcılar escortataşehir escortatalar escortataköy escortanadolu yakası escortaksaray escortacıbadem escortzeytinburnu escortyakacık escortüsküdar escortümraniye escorttuzla escorttopkapı escorttaksim escortsultangazi escortsuadiye escortşişli escortşirinevler escortsilivri escortsarıyer escortsancaktepe escortpendik escortmerter escortmecidiyeköy escortmaltepe escortkurtköy escortkartal escortistanbul escortikitelli escortiçerenköy escortkadıköy escorthalkalı escortgüngören escortgöztepe escortgebze escortetiler escortesenyurt escortcennet mahallesi escortçatalca escortesenler escortbüyükçekmece escortbostancı escortbeylikdüzü escortbeykoz escortbayrampaşa escortbakırköy escortbahçeşehir escortbahçelievler escortavrupa yakası escortavcılar escortataşehir escortataköy escortarnavutköy escortanadolu yakası escortanadolu yakası escortkartal escortpendik escortanadolu yakası escortkurtköy escortkurtköy escorttuzla escortkartal escortpendik escortanadolu yakası escortümraniye escortbostancı escortataşehir escortkadıköy escortanadolu yakası escortmaltepe escortpendik escortkurtköy escortanadolu yakası escortkurtköy escortpendik escortgöztepe escortkartal escortmaltepe escortanadolu yakası escortümraniye escortbostancı escortkadıköy escortanadolu yakası escortpendik escortmaltepe escortkartal escortümraniye escortbostancı escortkadıköy escortataşehir escortanadolu yakası escortümraniye escortmaltepe escortkartal escortbostancı escorttuzla escortpendik escortmaltepe escortanadolu yakası escortkurtköy escortkadıköy escortkadıköy escortbostancı escortataşehir escortkurtköy escortanadolu yakası escortyakacık escortkartal escortkurtköy escortpendik escortanadolu yakası escortmaltepe escortkurtköy escortpendik escortkartal escortgebze escortaydınlı escorttuzla escortmutlukent escortbostancı escortkurtköy escortümraniye escortpendik escortanadolu yakası escortmaltepe escortümraniye escortkadıköy escortataşehir escortanadolu yakası escortcevizli escortatalar escortmaltepe escortkartal escortkadıköy escortataşehir escortanadolu yakası escortanadolu yakası escortümraniye escortkadıköy escortbostancı escortataşehir escortgöztepe escortümraniye escortşerifali escortataşehir escortanadolu yakası escortavrupa yakası escortküçükyalı escortkozyatağı escortbostancı escortiçerenköy escortacıbadem escortataşehir escortgöztepe escortsuadiye escorterenköy escortbostancı escortsuadiye escortkadıköy escortgöztepe escortbostanci escortçekmeköy escortşerifali escortümraniye escortüsküdar escortanadolu yakası escortbostancı escortümraniye escortkadıköy escortgöztepe escorttuzla escortpendik escortkurtköy escortmaltepe escortkartal escortümraniye escortbostancı escortkadıköy escortataşehir escortcialis fiyatıcialis siparişbeylikdüzü escortçanakkale escorterotik film izlemersin escortankara rus escortşişli escortbeylikdüzü escortbahçeşehir escortetiler escortavcılar escortmecidiyeköy escorttaksim escortesenyurt escortkonuşanlar izleısparta escortZonguldak escortTrabzon escortsamsun escortsincan escortgazintep escortkayseri escortporno izleyenimahalle escortulus escorttunalı escorttandoğan escortsıhhıye escortsincan escortofise gelen escortmamak escortmaltepe escortkızılay escortotele gelen escortkeçiören escortgölbaşı escortgaziosmanpaşa escorteve gelen escortetimesgut escortetlik escorteryaman escortemek escortdikmen escortdikmen escortelvankent escortdemetevler escortçukurambar escortcebeci escortçankaya escortbüyükesat escortbeşevler escortbatıkent escortbalgat escortbahçelievler escortankara türbanlı escortankara rus escortankara escortakyurt escortaltindağ escortankara escortayas escortbahçelievler escortbala escortbalgat escortbeypazarı escortbatıkent escortçamlıdere escortçankaya escortcebeci escortetimesgut escortevren escortgaziosmanpaşa escortetlik escortgölbaşı escortgüdül escortgüdül escorthaymana escortkahramankazan escortkalecik escortkeçiören escortkızılay escortkızılcahaman escortkolej escortmaltepe escortmaltepe escortmamak escortpolatlı escortpursaklar escortsıhhıye escortsincan escortşereflikoçhisar escorttandoğan escortulus escortyenimahalle escortyenimahalle rus escortulus rus escorttürbanlı rus escorttunalı rus escorttandoğan rus escortsıhhıye rus escortsincan rus escortankara rus escortofise gelen rus escortmamak rus escortmaltepe rus escortkolej rus escortçubuk escortçukurambar escortdemetevler escortdikmen escortelmadağ escortgüdül escortemek escorteryaman escortesat escortkızılay rus escortkeçiören rus escortgölbaşı rus escortgaziosmanpaşa rus escorteve gelen rus escortetlik rus escortetimesgut rus escortesat rus escorteryaman rus escortemek rus escortdikmen rus escortdemetevler rus escortçukurambar rus escortcebeci rus escortçankaya rus escortbeşevler rus escortbatıkent rus escortbalgat rus escortbahçelievler rus escortankara yabancı escortankara ucuz rus escortyenimahalle escortulus escorttürbanlı escorttunalı escortsincan escortsıhhıye escortrus escortotele gelen escortmamak escortmaltepe escortofise gelen escortkolej escortkızılay escortkeçiören escortgölbaşı escortgaziosmanpaşa escorteve gelen escortetlik escortetimesgut escorteryaman escortemek escortelvankent escortdikmen escortdemetevler escortçukurambar escortcebeci escortçankaya escortbüyükesat escortbeşevler escortbatıkent escortbalgat escortbahçelievler escortankara yabanci escortankara ucuz escortankara escortankara olgun escortyenimahalle escortulus escorttürbanlı escorttunalı escorttandoğan escortsincan escortsıhhıye escortrus escortotele gelen escortofise gelen escortmamak escortmaltepe escortkolej escortkeçiören escortkızılay escortiranlı escortankara grup escortgölbaşı escortgaziosmanpaşa escorteve gelen escortetlik escortesat escorteryaman escortdikmen escortdemetevler escortemek escortçukurambar escortcebeci escortçankaya escortbüyükesat escortbeşevler escortbatıkent escortbalgat escortbahçelievler escortankara yabancı escortankara ucuz escortankara olgun escortankara escorttandoğan escortyenimahalle escortulus escorttürbanlı escorttunalı escorttandoğan escortsıhhıye escortsincan escortankara rus escortotele gelen escortofise gelen escortmamak escortmaltepe escortkolej escortkızılay escortkeçiören escortnallıhan escortgölbaşı escorteve gelen escortetlik escortgaziosmanpaşa escortetimesgut escorteryaman escortemek escortdikmen escortelvankent escortetimesgut escort