Motion Graphics is a video solution for your company’s diverse needs
Motion graphics, motion design, animation video and animation design are all names for today’s biggest audiovisual trend.
But after all…
What is motion graphics?
Motion graphics is a video style composed of images, shapes and / or words that move, rotate or resize within the screen space for a specified time.
In translation, we come up with the expression “motion graphics”. Despite the various names, you have had contact with this type of video before.
Motion graphics is what gives life, for example, to cartoons, clips, television vignettes and cinema animations. It has a hybrid language, which merges the concepts of video with those of design.
Much more than making things beautiful, the design aims to think about effective solutions for everyday problems. The graphic designer combines art and technology to communicate ideas from images.
Therefore, a professional motion graphics animator will not only be concerned with the visuals of the video, but also with the behavior of the elements during the narrative and their best way transmit the information desired.
How can motion graphics help your business?
Motion videos are an excellent way to tell stories to the public. The narrative becomes exciting by presenting complex ideas and concepts in a simple and visual way.
Currently, motion graphics are being used in business videos, educational videos and social media, as they are dynamic and cause visual impact.
With the increase in video traffic on the internet, motion is attractive and increases the potential for engagement and sharing, which makes it a great way to advertise your business.
Motion video is generally short and its main differential is that it is a versatile solution for different business strategies. Continue reading and find out what are the main applications of this type of video!
What are the types of motion graphics?
Here we separate the main types of motion video that companies can hire:
Explanatory motion videos simply demonstrate how something works – a product, service, system, equipment, etc. These videos focus on presenting a solution. With a step by step or in a playful way, they explain how a process starts and develops. This solution can be:
- A company;
- A service;
- One product;
- A procedure;
- Relevant information.
The viewer’s understanding is facilitated and the retention of information is optimized.
Broadcast Design is the application of motion graphics concepts for television shows. These elements follow a visual identity and facilitate the identification of the program, channel, broadcaster, etc. For example, the Rede Globo vignette is an example of Broadcast material.
- Vignettes: opening, closing, interval, frames.
- GCs: identify the name of a presenter, reporter, or headline what is being presented;
- Bug (watermark animation): it is the program logo inserted somewhere on the screen, usually in the lower right corner, fixed;
Broadcast Design can also be produced for an online course or for broadcast on a company’s Corporate TV, for example. Motion graphics elements make the viewer experience more dynamic and help to recognize a specific type of content.
The openings and credits of the films and series are examples of title designs. Currently, YouTube channel opening vignettes are able to summarize from a concept and a visual identity what type of content will be watched.
The design of the title generates brand recognition by the public and captures the viewer’s attention because of its dynamism.
Logo reveal means “logo reveal”. This type of video can be used in many cases. The way the logo is animated can represent a company’s identity. It is a technique of branding, which captures the viewer’s attention through curiosity.
Logo reveal videos are very short and can be used on social media or between content on a Corporate TV, generating awareness (awareness) of brand.
Vignette – Voxel Digital from Voxel Digital on Vimeo.
These videos are intended to convert the viewer to some action. It can be a sales video, in which the animations will show the product, with the price and a call-to-action for purchase. Another option is a video that calls the viewer to download content online by leaving the email.
The conversion video often uses mental triggers to convince the viewer to take the desired action.
The purpose of the promotional video is to promote desire in the viewer, without the need to sell. It is very common for promotional videos to show only product features and characteristics.
Synesthesia – if you use one sensation to convey another sensation – is used a lot in this case. Textures are capable of transmitting the feeling of touch, for example. Audio is also extremely important for a promotional video, because it causes an emotion linked to the content of the promotional video.
The animated infographic is a way to disseminate complex data visually and within a specific time. The division of information facilitates the viewer’s understanding, making it easier to digest. The way the elements appear on the screen guide the viewer’s gaze, emphasizing the most important information.
Animated infographics can be present on a website, a presentation or on a management platform in sight of companies.
Motion graphics techniques
Motion graphics is ubiquitous in communication strategies, whether internal or external. All types of motion graphics videos mentioned above can be produced using different design styles and animation techniques. Let’s see the main known design languages!
The flat design follows the minimalist orientation. The concept of less is more arose because of the visual pollution caused by the amount of information that we are submitted daily.
Flat colors and simple lines do not cause visual interference. Being the content the main message that needs to be conveyed, without the need to compete with gradients and shine effects; therefore, flat design is a great option for motion graphics videos.
Isometric design is a way to simulate 3 dimensions in a 2 dimension design. Unlike the perspective drawing, the isometric drawing does not use one or more points of leakage, but an angle of 30 ° for all geometric shapes.
In this technique, space and objects are observed in perspective, diagonally and from top to bottom. In this way, a greater amount of information can be aggregated in the same space.
The collage is formed by the composition of different images and textures superimposed or placed side by side. This style is generally used in conjunction with other design techniques, such as flat.
The collage starts from a more abstract principle to communicate your message. It is an excellent way to stand out among other content.
Frame by Frame
O frame by frame was the first best-known animation technique. The drawings were made in each frame, moving little by little. When displayed at high speed, they passed the illusion of movement.
Nowadays, it is no longer necessary to draw by hand, due to digital possibilities, but the concept of drawing in each painting remains the same.
An example of animation that uses the technique frame by frame it’s the liquid motion. For an illusion of organic movement, such as liquids, the drawing in each frame makes the animation believable.
Stop motion follows the same principle as frame by frame, but with photographs. Real objects are moved little by little and photographed. When the photos are displayed in sequence, the illusion of movement is created. For this reason, stop motion videos demand greater effort for their creation.
Some videos use the essence of stop motion, but are not made with photographs. Recording small takes, later edited with dry cuts, pass the illusion of a stop motion video.
Parallax is a visual effect that reinforces the feeling of depth of field in an image. This effect is achieved by working with the arrangement of elements on different axes. For example, the background, or background of the photo, moves in position and scales at a slower speed than foreground objects.
The parallax effect is used to give dynamism to a still image, causing an illusion of depth in a 2D animation video.
Typography videos have letters and words as their central object. Although writing is used in all other styles, in this case, other forms and movements are thought of as secondary objects and words as primary information.
The typography videos started to be successful on social networks, since most people watch the videos. In this way, the information is passed in a clear and dynamic way.