why should your company do?

Reading time: two minutes

It is very common for companies to invest in institutional video productions in order to present the company and its identity.

Institutional videos are important to tell about the brand and help build the image that the company wants to convey to its audience. Using storytelling techniques in videos, the organization can tell stories that inspire and add value to the brand.

It is not necessarily made to sell a product, but it helps to build the brand narrative. Some examples of corporate videos are:

History: Creation and evolution of the brand, with its milestones, changes and ideals;

Customer Testimonials: Testimonials about service and products;

What is it like to work at the company: How the internal public (employees) sees the company;

Educational: Content that increases authority and serves as a reference on the market niche;

Social and environmental actions: They show sustainability actions and objectives that add to the brand’s values ​​and mission;

Conceptuals: More abstract, convey a certain emotion to the audience.

Find out why your company should invest in institutional video.  (Art: Juliana Polastri)
Find out why your company should invest in institutional video. (Art: Juliana Polastri)

Tips for a good corporate video

Despite the different institutional video models, there are some practices followed by all of them. Check out some tips to stay tuned and make an institutional video with good results:

Time

Ideally, an institutional video should have a duration of 1 to 2 minutes. This time is enough to tell a story, cause the viewer emotion and not disperse the audience.

Soundtrack

Music plays an important role in the audience’s emotion. Ever tried watching a horror movie on silent? It’s not funny. The soundtrack conveys the past feeling to the viewer. So pay attention to the audio.

Animations

Graphic effects help make the video dynamic and visually show key information. Creative transitions, GCs with character presentation and graphics make the video more attractive and explanatory.

Tip: You can also consider an entire video in motion graphics animation. Style is often used to show internal processes or tell about what the brand does.

Road map

Building a script is important to define exactly what you want to convey in the video message. This way it is possible to define what the scenes will be and have an overview of the video structure.

Understand how to build a good script!

CTAs

Call to Action, although not used in all cases, plays an important role in bringing the viewer closer to the brand. Now that the viewer has seen your video, what should they do? You can invite them to come to your site, follow you on social media or share with others!

Post production

All recorded material needs to be edited, so invest in a quality post-production team. It is at this stage that the soundtrack and animations that help convey the message of the video and give it dynamism are added.

Learn more about post-production in this article!

With the video ready, it’s time to share it on the website, social networks or internal communication media.

Need help building your company’s corporate video? Talk to our consultants and have a customized video production for your business.

hacklink satışbacklink satışsite analizseo araclarıbacklinkseo analizbacklink alhacklinkTanıtım Yazısıseoseo sorgulaseo sorgulamasunucu taramaWho ishtml kod şifrelemewordpress ücretsiz temaWordpress Free Themeswordpress free temawordpress themesşişli escortşişli bayan escortşişli bayan escortviagra siparişlifta 20 mgcialis fiyatviagra 100 mg fiyattuzla escortmecidiyekoy escorttuzla escort bayanpubg hile alpendik escort bayanpendik escortadana escortçorlu escortçerkezköy escortsivas escortmanisa escortizmir escorthatay escorterzurum escortbalikesir escorturfa escorttrabzon escorttekirdag escortsamsun escortsakarya escortordu escortmugla escortmersin escortmardin escortmaras escortmalatya escortkonya escortkocaeli escortkayseri escorteskisehir escortdiyarbakir escortdenizli escortbursa escortaydin escortantep escortankara escortkurtkoy escort bayanşişli escort bayanhacklink panelinstagram takipci hilesismm panelsmm panelsinstagram free followersinstagram free followersinstagram takipci satın alinstagram unfollow freeinstagram beğeni hilesiadana escortbacklink salesseo analysissite analysisgoogle newsseo newscanlı bahissite hız testisite speed testsunucu taramaserver scançekiliş sitesiinstagram takipçi hilesihtml kod şifrelemehtml code encryptionwso shelltitan jeldelay spreymucize kremtitan jelgeciktirici hapcialis fiyatcialis 100 mgviagra fiyatıpenis büyütücü kremlifta 5 mgwso shellwso shellAnkara rus escortankara escort bayanEscort ankaraAnkara escort kızlarankara escortSincan escort bayanEscort sincanSincan escortEryaman escortEryaman escort bayanEscort eryamanKeçiören EscortKeçiören escort bayanEtlik escortEtlik escort bayanÇankaya escort bayanKızılay escortKızılay escort bayanÇankaya escortantalya escortantalya escort bayanEscort antalyaantalya escortantalya escort bayanEscort antalyaankara escortankara escort bayanEscort ankaracialis 5 mg fiyatviagra 100 mgstag 9000yapay kızlık zarıegzama şampuanıkeratin serumcialis jelviagra satın alcialis 5 mg fiyatsertleştirici haplarereksiyon ilaçlarıkayganlaştırıcıbayan azdırıcıpenis büyütücülergeciktiricilerereksiyon haplarıpenis sertleştirici haplarpenis büyütme ürünlerisertleştirici ereksiyon haplarıpenis sertleştirici ilaçereksiyon haplarıyapay kızlık zarısertleştirici ilaçlarserleşme haplarıinstagram takipçi hilesisertleştirici ereksiyon ilaçlarıereksiyon haplarıvajina daraltıcı kremeczane ereksiyon ilaçlarıpenis sertleştiricihacklink seoBest Gaming Monitorswireless earbudsshapermint bra reviewsBest Dog Crateraycon reviewsbest stethoscopeinstagram Followersinstagram free likesinstagram takipci hilesiinstagram takipci hilesiinstagram takipci hilesiinstagram takipci hilesitatto girlsoyun indirmakale programımeme küçültmebacklink albacklink satışkadın newskadına özelworld newsseo analysisistanbul escortviagra satın alwso shellc99 shelladana eskortbedava bonusdeneme bonusu30 tl bonus veren bahis sitelerihoşgeldin bonusuTürkçe Bahis Şirketlericanlı bahiskaçak iddaabahisbahis sitelerihoşgeldin bonusu veren bahis siteleric99 shellr57 shellbypass shellwebroot shellvigrandedegra 100 mgorcafilcialis nedircialis 20 mg eczane fiyatıcialis fiyatcialis 20 mgcialis 100 mgviagra fiyatdegraviagra fiyatıliftalifta 5 mghardciscialis eczanecialis 5 mg fiyatıcialis 100 mg fiyatcialis 5 mgviagra fiyatlarıviagra satışonline eczane viagraviagra eczanecialis 20 mgcialis 100 mgcialis hapcialis 20cialis eczanecialis satışcialis fiyatlarıcialis fiyatıviagra fiyatviagra fiyatlarıviagra eczaneviagra satın alpfizer viagra satışonline eczane viagrapfizer viagra satın alviagra siparişviagra sipariş hattıviagra fiyat 2021online viagra siparişviagra fiyat 2021 eczaneviagra fiyat eczanecialis 5 mgkamagra satın alkamagrakamagra jelkamagra jel siparişkamagra siparişkamagra fiyatkamagra jel fiyatıkamagra fiyatıkamagra 100mgkamagra 100mg fiyatsüper kamagrakamagra nedirkayseri escortmozrankGamelooplogsuz shell indirlitespeed bypass shellindoxploit shellphp shellgoogle sıra buluculitespeed bypass shellbacklink sorgulamaeryaman escorthacklink satışbacklink satışhacklink panelhacklinkc99 shellc99 shelllifta 20 mgliftalifta 20lifta 20 mg nedirlifta nedirhacklink seoankara escortankara escort bayanescort ankaraescort ankaraankara escort bayanankara escortankara escortankara escort bayanescort ankaraphp encodebase64 encodecialis fiyatcialis fiyatlarıcialis 20 mgcialiscialis 100 mgcialis 5 mgcialis satışviagra fiyatıPendik EscortTuzla EscortKartal EscortKurtkoy EscortMalatya EscortEryaman EscortÇankaya Escortkayseri escortviagra fiyatEreksiyon Haplarıorcafil 5 mgflynta 5 mglifta 5 mgflynta 20 mglifta 20 mgdegra fiyatdegra 100 mgsildegra 100 mgsildegrasinegravigrandevigrande 100 mgcombo 100 mgvigaroojeligraANKARA ESCORTankara escortspam skoru öğrenalexa sorgulamaspam skoru sorgulamawho isalexa sorguyemek tarifleriyemek tarifi alyemek tarifitatlı tarifipasta tarifihacklink satışbedava bonusdeneme bonusuataşehir escortzeytinburnu escortyeşilköy escortyenibosna escortüsküdar escortümraniye escorttopkapı escorttaksim escortsuadiye escortşişli escortşirinevler escortsilivri escortpendik escortortaköy escortnişantaşı escortmerter escortmecidiyeköy escortmaslak escortmaltepe escortmahmutbey escortlevent escortkurtköy escortküçükyalı escortküçükçekmece escortkartal escortkağıthane escortkadıköy escortikitelli escortharamidere escorthalkalı escortgöztepe escortflorya escortfındıkzade escortfatih escortetiler escortesenyurt escorterenköy escortcihangir escortcevizli escortcennet mahallesi escortçapa escortçağlayan escortbüyükçekmece escortbostancı escortbeyoğlu escortbeylikdüzü escortbeşiktaş escortbayrampaşa escortbaşakşehir escortbakırköy escortbahçelievler escortbağdat escort escortbağcılar escortavrupa yakası escortavcılar escortataşehir escortatalar escortataköy escortanadolu yakası escortaksaray escortacıbadem escortzeytinburnu escortyakacık escortüsküdar escortümraniye escorttuzla escorttopkapı escorttaksim escortsultangazi escortsuadiye escortşişli escortşirinevler escortsilivri escortsarıyer escortsancaktepe escortpendik escortmerter escortmecidiyeköy escortmaltepe escortkurtköy escortkartal escortistanbul escortikitelli escortiçerenköy escortkadıköy escorthalkalı escortgüngören escortgöztepe escortgebze escortetiler escortesenyurt escortcennet mahallesi escortçatalca escortesenler escortbüyükçekmece escortbostancı escortbeylikdüzü escortbeykoz escortbayrampaşa escortbakırköy escortbahçeşehir escortbahçelievler escortavrupa yakası escortavcılar escortataşehir escortataköy escortarnavutköy escortanadolu yakası escortanadolu yakası escortkartal escortpendik escortanadolu yakası escortkurtköy escortkurtköy escorttuzla escortkartal escortpendik escortanadolu yakası escortümraniye escortbostancı escortataşehir escortkadıköy escortanadolu yakası escortmaltepe escortpendik escortkurtköy escortanadolu yakası escortkurtköy escortpendik escortgöztepe escortkartal escortmaltepe escortanadolu yakası escortümraniye escortbostancı escortkadıköy escortanadolu yakası escortpendik escortmaltepe escortkartal escortümraniye escortbostancı escortkadıköy escortataşehir escortanadolu yakası escortümraniye escortmaltepe escortkartal escortbostancı escorttuzla escortpendik escortmaltepe escortanadolu yakası escortkurtköy escortkadıköy escortkadıköy escortbostancı escortataşehir escortkurtköy escortanadolu yakası escortyakacık escortkartal escortkurtköy escortpendik escortanadolu yakası escortmaltepe escortkurtköy escortpendik escortkartal escortgebze escortaydınlı escorttuzla escortmutlukent escortbostancı escortkurtköy escortümraniye escortpendik escortanadolu yakası escortmaltepe escortümraniye escortkadıköy escortataşehir escortanadolu yakası escortcevizli escortatalar escortmaltepe escortkartal escortkadıköy escortataşehir escortanadolu yakası escortanadolu yakası escortümraniye escortkadıköy escortbostancı escortataşehir escortgöztepe escortümraniye escortşerifali escortataşehir escortanadolu yakası escortavrupa yakası escortküçükyalı escortkozyatağı escortbostancı escortiçerenköy escortacıbadem escortataşehir escortgöztepe escortsuadiye escorterenköy escortbostancı escortsuadiye escortkadıköy escortgöztepe escortbostanci escortçekmeköy escortşerifali escortümraniye escortüsküdar escortanadolu yakası escortbostancı escortümraniye escortkadıköy escortgöztepe escorttuzla escortpendik escortkurtköy escortmaltepe escortkartal escortümraniye escortbostancı escortkadıköy escortataşehir escortcialis fiyatıcialis siparişbeylikdüzü escortçanakkale escorterotik film izlemersin escortankara rus escortşişli escortbeylikdüzü escortbahçeşehir escortetiler escortavcılar escortmecidiyeköy escorttaksim escortesenyurt escortkonuşanlar izleısparta escortZonguldak escortTrabzon escortsamsun escortsincan escort